We branded and launched the global “Instant Yachtification” brand platform and luxury lifestyle campaign for AvYachts. AvYachts is transforming the yachting world by introducing fractional yacht ownership, making yacht ownership available and exciting to an entirely new group of people as well as creating world-class customized charters in the best locations, we even created a term for it, “Instant Yachtification.”

The project
Brand Strategy
Photo and video content
Social media and community management
E-mail marketing