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Welcome to The Fantastical Project.

 

Project mode on!

On-brand, cost-effective and differentiating strategy and creative execution that drive success.

An easy-to-work-with, project-based, multi-disciplinary marketing and branding consulting group made up of industry pros with project-based solutions that add value.

PROJECT & TOOL KIT CREATION LANES.

Brand

Branding, strategy, rebranding & research

Whether your brand needs a refresh or a new data & research conscious brand strategy to help you differentiate from competitors or even a new brand book.

Creative & content

Campaign and content development

We come up with strategic, on-brand creative across digital, social, etc. We also often do it collaboratively with our clients in-house creative and marketing teams.

E-mail & CRM makeover & tool kit

Highly-branded with high open rates

Our e-blasts average between 31-47% open rates and higher with high engagement and click through rates.

Photo & video library content

Photo and video content/ library creation

We always think it’s strange that agencies don’t actually make the things they think of, themselves, so with our in-house team we shoot, we edit, we build libraries – we make the budget go A LOT farther. And we ensure a seamless vision from start to finish.

PROJECT SERVICES TYPES.

Research & Brand strategy services:

Research & Brand strategy services:
Robust qualitative & quantitative research
Brand health (equity) vs. competitors
Persona research and development
Value driver research
Customer satisfaction studies
Brand Platform development
Value proposition creation
Brand manifestos
Brand Strategy
Operational strategy
Naming
Creative strategy
Employer engagement strategy
Messaging research and matrix development
Content Journeys and strategies

Creative, campaign ideation, branding services:

Brand
Brand tune up, evolution and optimization
Rebranding
Brand books
Logo and brand identity
Brand / product messaging playbooks
Brand voice and language tune ups
Brand visual tune ups
Creative and brand audits
Employee engagement creative activation
Advertising & Marketing
Creative & digital campaign concepting & production
(all channels)
Design & Copy
Product and company launches
Email & CRM
CRM and email refresh and toolkits
Social
Social media tune ups and makeovers
Content creation
Social media audit and content makeovers

Content Creation & production services:

Full-Service video and stills production
Video editing
Photography and photo library creation
Photoshoot styling
Photoshoot casting
Edited conceptual content
Full service campaign production
In-house Third-Space Studio

EXAMPLE OF ENGAGEMENTS.

Project Mode I
(one task example)

E-mail and CRM optimization toolkit

Branded and compelling emails can be a brand’s superpower.

When done right, brands can convert guests to loyalists and keep them looking for what’s next by engaging with, compelling, relevant, on brand messaging and offerings, and take action resulting in revenue growth.

We create highly branded and engaging results-based email makeovers that
average between 32-47% open rates with high click through rates that convert.

We can deliver rebranded email templates and actionable toolkits for ongoing success for your team.

Project Mode II
(complex project example)

Strategic repositioning & rebrand

Strong brand foundational messaging is important to ensure your customers, prospects and employees know why your brand is uniquely different.

We transform brands by building and aligning actionable brand, creative, and employer strategies.

Using robust primary research, competitive benchmarks, and the application of our powerful, data–conscious strategy approach, we build strategies and creative rebrands that are grounded in data, brand appropriate and creatively inspired.

Project Mode III
(combination project example)

Creative & content creation/production hybrid

Why is it that most agencies don’t actually produce the ideas they come up with?

It is important to ensure a seamless vision from creative conception to production and execution.

That is why we come up with strategic, on-brand, ROI-conscious creative across all channels, then create the campaign.

With our in-house team, we shoot, we edit, we build libraries – and we make the budget go A LOT farther.

SOME OF THE B2C AND D2C BRANDS WE HAVE HELPED.

SOME OF THE B2B BRANDS WE HAVE HELPED.