The Fantastical Brand Lab group led by industry veteran Scott Karambis, works at a foundational level to give clarity of thinking in strategy and execution around brands. From brand positioning, to evaluating brand models and targets, to messaging architectures, to brand essence, identity and design development, we strategically and collaboratively help clients bring their business and marketing vision to life.
We have branded, created, designed and dreamed with some of the world’s top B2C and B2B brands for over 25 years. From Four Seasons Hotels & Resorts, Zappos, MINDBODY, Panera, Sam Adams, Sovos, iRobot and hundreds of others in all shapes and sizes. Our team of seasoned pro’s draws upon our wide-ranging brand-building experience and processes to unlock the potential in brands.