Branding & brand strategy – Creating relevance in a rapidly-changing world.

The Fantastical Brand Lab group works at a foundational level to give clarity and brand relevance in strategy, research and branding. From brand positioning, qualitative and quantitative brand research, brand essence, brand identity and design development to evaluating the relevance of brand models, targets and related messaging architectures, we strategically and collaboratively help clients bring their business and marketing vision to life.

We have branded, created, designed and dreamed with some of the world’s top B2C, B2B and D2C brands for over 25 years. From Four Seasons Hotels & Resorts, Zappos, Veracode, Intralinks, MassMutual, MINDBODY, Panera, Sam Adams, Sovos, iRobot and hundreds of others in all shapes and sizes. Our team of seasoned pro’s draws upon our wide-ranging brand-building experience and processes to unlock the potential in brands.