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Creative Services:
Branding and identity
Creative campaign ideation and production
Performance marketing/digital campaign asset creation
Brand tune up, evolution and optimization
Brand voice and language tune ups
Brand visual tune ups
Social media tune ups
Product and company launches
Full-service campaign production
Design & Copy
Email and CRM creation and optimization
Full service social management and content
Creative Audits
Performance Marketing Creative Optimization

Content Creation Services:
Full Service Video Production
Photography and photo library creation
Edited conceptual content

Research & Strategy Services:
Qualitative research
Quantitative research
Persona research and development
Brand health research
Value driver research
Brand Strategy
Brand Surveys
Messaging research and matrix development
Content Journeys and strategies

Media Services:
Media planning
Media buying

Consulting services:
Sometimes you don’t want to collaborate with a whole team. We work with you and your internal teams to create further strategic differentiation, definition and value in your brand leveraging strategy and creative. Our team works with companies of all sizes in B2C, B2B and D2C.

About our team.

We are passionate creators, collaborators, brand strategists and creative adults.

We are Brand Strategists, Creative Directors, Content Creators, Art Directors, Writers, Designers, Photographers & Directors, Developers & Account Managers that all share a love for discovery and creating strategic work that performs for our clients. We are creative adults who care about to helping build our clients brands, businesses and achieving their goals.

Founding Partner, Chief Creative Officer and Director Of Photography Michael Ancevic has been a practicing creative and managing SVP Creative Director for over 25 years at tier-one creative agencies. Michael leads a hand-picked team of professionals including Creative Director Alana Carpenter and Associate Account Director, Business Development Sarah Murphy that create a hands-on unique flat-structured agency based on the philosophy of Magic Meets Reality where clients have direct collaboration with top-level experienced strategic and creative talent that is KPI and performance driven to help clients succeed by meeting their goals. Previous to The Fantastical Michael has held key roles at industry-leading agencies like MullenLowe, Cramer Krasselt and McCann Erickson. Michael and his team are strategic creative adults who’ve consistently produced innovative, business-driving, award-winning integrated creative work for local, national and global brands.

By partnering with our team, you get:

Outside the bubble thinking.
Whether you need fresh thinking inside of your category or inside your company, we offer a fresh and trusted perspective with decades of strategic and creative experience driving next-level engagement across channels with audiences in a spectrum of categories.  A beautiful recipe of knowledge fueling results.

Creative flexibility.
We fit in the compact sports car space for a reason: it’s simply more efficient and we can move fast. Our goal is to make sure the right resource is assigned to each task at hand—no matter the client category, project, or budget.

A true partner.
We play nice in the sandbox. We strive for seamless collaboration and integration with our clients and their internal teams. We value transparency to create a level of trust that helps us all work better and succeed more often.

What we do.

Creative, strategy, research, branding and content that moves fast and performs. We seamlessly combine creative, strategy, production and brand consultancy into one user-friendly package to make effective, relevant creative content and campaigns that work to build business throughout the marketing ecosystem – and we know how to make your money go farther while making the creative better.

We also create performance-driven content and creative that shifts creative marketing to emphasize accountability by being data conscious, digitally centric and consumer focused. It’s also an ROI multiplier for effectiveness-for example, our emails average around 50% open rates. Our team creatives highly effective and on-brand strategy, research, branding, campaigns video/photo content optimized for performance in digital and social. And we do it collaboratively, on budget and at the speed of a social feed.

Some of the clients we’ve worked with.

Here are just a few of the B2C and B2B brands we’ve had the honor of collaborating with recently. We’ve created a wide variety of strategic creative work in many different categories across a wide range of media channels.