Johnny Rockets approached The Fantastical to reassess how the global restaurant is presented to the world. The goal was to bring the brand back to life with a consistent, fun look and a cool, energetic voice that reflects the restaurant’s over-the-top personality. Keeping the existing core values in mind, we created the tagline and rallying cry “Rock On!” as a way to unify the Johnny Rockets brand across countries and media channels. It represents a movement that unites employees, global franchisees and customers.
“Rock On!” is an attitude and a spirit of fun and adventure, inspired by the people who love Johnny Rockets. Like rock and roll itself, it’s rebellious by nature with an energetic delivery and a strong voice and has a bit of a bite.
We strategize. We shoot. We create. We run & gun. We post. We promote. We grow audiences. And we all have a lot of fun doing it on a daily basis! Here are just a few quick examples of our ongoing brand and social media efforts for Johnny Rockets.