Former WPP Global Business Director, George Rogers, Joins The Fantastical.

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BOSTON—The Fantastical, the strategic and creative agency based here, announces that former WPP [NYSE: WPP] Global Business Director and Chief Client Officer, George Rogers, is joining as Chief Operating Officer and Managing Partner.

In his new role, Rogers oversees client relations and spearheads business development at The Fantastical, reuniting with the agency’s founders: President and Founding Partner, Michael Ancevic, and Chief Creative Officer and Founding Partner, Steve Mietelski, with whom he worked with at Mullen Advertising.

“From day one, we set up an agency where clients would always collaborate with people who earned the right to be ‘in the room,’ or these days, ‘on the Zoom,’ said Ancevic. “We have perfected our model, which is based on a flat structure with experienced people working directly with clients on strategy and creative. The time is right for The Fantastical to scale the business smartly, and there’s no better partner for the next phase of the agency’s journey than George.”

Rogers said, “The agency business has moved on from the days of sprawling geographic footprints and media clout. The incursion of management consultants, the dominance of the FANG companies, data, e-commerce and a myriad of other trends have totally transformed what clients demand from agencies and what we can credibly deliver. Michael and Steve have built an agency that is in the sweet spot of what clients need from our business: effective strategy that ‘sells stuff’ and ideas that get noticed by the people who buy that stuff. That’s the agency niche in the digital age. It is the core deliverable of The Fantastical. I look forward to introducing it to more clients who I know need it.”

Rogers joined WPP in 2005 and in 2006 was named President and CEO of WPP’s Team Detroit (now GTB). While there, he ran the agency that serviced the North American business for Ford, the holding company’s largest client, and employed over 5,000 people. He moved into his corporate roll at WPP in 2011, assuming responsibility for managing relationships between WPP and its global clients and global business development. In this role, Rogers led successful pitches for the Walgreen’s Boots Alliance, MillerCoors, Volkswagen, United Airlines, Bank of America, Pandora Jewelry, Volvo and Pfizer.

The partners of The Fantastical are reuniting twenty years after working together at Mullen. The familiarity with one another and success at that Boston-based agency set the stage for the reunion.

“Michael and I have been friends and colleagues with George for a long time. Having him come on board as a partner feels more like bringing the band back together than adding a new member,” said Mietelski. “He brings a skill set and a track record of success that is the perfect complement to what we have built.”

Rogers joined Mullen in 1998 and was an Executive Vice President/Group Director before leaving for WPP. He began his career at Boston’s Arnold Worldwide. In addition to his agency experience, Rogers served on the boards of Vice Media Group, Refinery29 and ACE Metrix.

 

Photo from left to right: Michael Ancevic Founding Partner/President, George Rogers Partner/Chief Operating Officer, Alana Carpenter Creative Director, Steve Mietelski Founding Partner/Chief Creative Officer, Gillian Lynch Account Director


Ad Age coverage about George joining our team.

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In his new role, George oversees client relations and spearheads business development at The Fantastical, reuniting with the agency’s founders: President and Founding Partner, Michael Ancevic, and Chief Creative Officer and Founding Partner, Steve Mietelski.

 

Photo from left to right: Michael Ancevic Founding Partner/President, George Rogers Partner/Chief Operating Officer, Alana Carpenter Creative Director, Steve Mietelski Founding Partner/Chief Creative Officer, Gillian Lynch Account Director

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The Fantastical named top 10 digital marketing agency in Boston for 2020.

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We’re proud to be among the top 10 digital marketing agencies!

 

 

The Fantastical to help Royer U.S. expansion plans.

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Some very exciting news on our latest win to help the Canadian Royer shoe brand expand into the U.S.

 

 

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The Fantastical named Top 15 Agencies in Boston.

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We are proud to have made the 2020 Top 15 Advertising Agencies In Boston list!

 

 

 

The Fantastical in the top 30 social consultants in Boston!

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We made the top 30, woot woot!

 

 

 

The Fantastical named one of the top U.S. branding agencies for 2018.

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We’re proud to be recognized by Clutch’s research team as a leading branding agency in the United States, based on the quality of client feedback, service offerings, portfolio of past and current clientele, and market presence.

 

 

 

The Best Creative Agency in Massachussetts: 2018

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Well this is certainly exciting news!

 

 

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Eat, pray, love, climb, paint, grow, heal, transcend, be.

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Traveling for self transformation.

By Scott Karambis

Many travel brands—from destinations to tours to properties–still market their offerings as a relaxing break. Not long ago that’s all we asked from our holidays. A chance to relax and refresh, maybe bond with family and friends, before we returned to work. But those days have passed. Holiday travel has increasingly become an opportunity—if not the opportunity–to expand our skills, change our perspectives and enrich our lives. “Escape” increasingly sounds like retreat—becoming less ourselves. And we want more.

This trend was predicted 20 years ago by Pine and Gilmore in the Harvard Business Review. In an article prophetically entitled, “Welcome to the Experience Economy.” Pine and Gilmore claimed that the next stage growth would be captured by service businesses that offered ways to make us better in some way: smarter, faster, stronger, wiser and yes, even more creative or productive.

The ensuing years have proved out their forecast, from the explosion of fitness trainers and life coaches to the increasing number of brands (William Sonoma, Apple, Nike, among so many others) offering classes as a core component of their brand experience, it’s clear self-transformation is good business.

Within the travel industry, the trend has increasingly influenced how travelers spend their travel dollars. The first experiments were additions of educational experiences as a luxury hotel amenity—the chance to take painting or wine tasting lessons with an expert right in the hotel. Then adventure travel entered the market, combining exotic locations with the development of equally exotic skills.

Now entire vacations are being planned around the development of new skills, enriching knowledge or just a finding a new perspective. Viking Cruises have thrived by offering cultural education as a central component of their river cruises. Praying and loving might not be part of everyone’s itinerary, but eating certainly is. food tours, combining cooking classes with explorations of local cuisines are expected to grow 20% next year. And take the Four Seasons Tented Camp in Golden Triangle Thailand for example. A unique chance to escape, ride elephants, eat l local cuisine and sleep high above the jungle in amazing luxury tents.

The dream of travel lives on but the stakes are raised. It’s no longer just about being somewhere new, but becoming someone new. We want to return from our trips with fresh skills, stories and perspectives, renewed, reborn.

The Fantastical Featured As A Leading Boston Advertising and Creative Agency.

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The Fantastical just gained recognition by Clutch, a leading research firm based in Washington, DC.

As part of Clutch’s ongoing efforts provide business decision-makers with crucial information before hiring a partner, the firm announced the leaders of their research across dozens of the service lines included on their platform. The Fantastical was recognized for our work in:

  • Social Media Marketing
  • Digital Marketing
  • Content Marketing
  • Branding
  • Advertising
  • Creative
  • Video Production

Earning recognition on Clutch was not only down to the hard work and results we deliver for our clients, but also the great client relationships we’ve formed throughout several partnerships.

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What consumers want in advertising.

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Managing Partner/CCO Michael Ancevic is quoted on his perspective on what consumers are looking for from advertisers in different media channels and categories.

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