Managing Partner/CCO Michael Ancevic is quoted on his perspective on what consumers are looking for from advertisers in different media channels and categories.
“The Fantastical Brand Lab is a mix of science and art, practice and play. At The Fantastical, we’re building a very unique integrated practice, drawing insights from every side of the field—consumer and cultural research, experience design, behavioral science, and more,” said Scott Karambis, Director of Brand Planning and Strategy, The Fantastical.
We are crazy proud to announce the newest member of our growing team and leader of our brand strategy and brand group.
We are proud to be listed as one of Boston’s top agencies by research company Clutch.