Our “Deliciously Fun” platform is the foundation of a complete integrated brand overhaul for the beloved American brand. The Fantastical was brought in for a swat team-like brand refresh project. It was all about putting the food back on a pedestal and bringing a level of fun back into everything. New look. New voice. New attitude. New advertising. New social. New content. New menu. New photography. New everything. Have a peek at just a sampling of the work that has yielded some delicious results! The brand experienced their best year since the 90’s (pre-covid) with the new platform and branding.
To change the way people think about Friendly's, re-ignite the passion in brand loyalists and drive traffic to discover what’s new.
We got rid of all the old fashioned nostalgia, put the food on a pedestal and gave them a fresh voice and look and feel from menus, to photography, to social and digital, to promotional television that matches an outrageous and unexpected new menu.
The campaign is launched early this year and results are showing immediate signs of making a very positive impact on sales vs year over year, including bringing new demographics into the restaurants with a brand new energy!