Our “Deliciously Fun” platform is the foundation of a complete integrated brand overhaul for the beloved American brand. It’s about putting the food back on a pedestal and bringing a level of mistchivious fun back into all aspects of the brand.
To change the way people think about Friendly's, re-ignite the passion in brand loyalists and drive traffic to discover what’s new.
We got rid of all the old fashioned nostalgia, put the food on a pedestal and gave them a fresh voice and look and feel from menus, to photography, to social and digital, to promotional television that matches an outrageous and unexpected new menu.
The campaign is just launching!