Friendly’s

Our “Deliciously Fun” platform is the foundation of a complete integrated brand overhaul for the beloved American brand. The Fantastical was brought in for a swat team-like brand refresh project. It was all about putting the food back on a pedestal and bringing a level of fun back into everything. New look. New voice. New attitude. New advertising. New social. New content. New menu. New photography. New everything. Have a peek at just a sampling of the work that has yielded some delicious results! The brand experienced their best year since the 90’s (pre-covid) with the new platform and branding.