We recently branded and launched the global brand platform and luxury lifestyle campaign for AvYachts. AvYachts is transforming the yachting world by introducing fractional yacht ownership, making yacht ownership available and exciting to an entirely new group of people. Here’s just a few quick initial examples of this integrated global lifestyle campaign that is currently rolling out.
Brand and launch AvYachts in a way that telegraphs that fractional yacht ownership provides an ultra luxury, yet less expensive, less headache-inducing alternative for those who wish to own a yacht. AvYachts gives instant access to a luxury lifestyle and an entire world that normally takes years and tens of millions of dollars to master.
We invented the term "Instant Yachtificaton." Instant Yachtification is about how the AvYachts lifestyle is transforming the yachting industry by opening up a whole world of possibilities that many never thought possible for them and their families giving them instant access. Our insight was based on the idea that when you remove the stress and hassle from the entire equation, the yachting world is full of luxury, fun, adventure, wonder, care and service that few other things in life can match. Our integrated campaign combined with our recently created photography, captures the essence of that now accessible lifestyle.
The AvYachts Instant Yachtification is about removing all of the barriers to entry immediately opening up a world that normally takes years to master that many can immediately enjoy, whereas they normally would not even know where to begin.