The Fantastical is global AOR for the Washington State and India-based brand Zenoti. Zenoti is used by the best salons, spas & medspas in the world and is an all-in-one, cloud-based salon software for big, growing, ambitious brands in beauty and wellness.
The company came to us to create their first-ever global B2B campaign based on the notion that hair stylists and salon & spa owners to to work everyday to bring out the greatness in their clients and there’s no telling what a great haircut or workout can start and Zenoti is the software behind them. Results have exceeded expectations for the first three months since launch. Social engagement is way up as well, Facebook engagement is up 86%, Instagram followers increased by 34% and Linkedin engagements are up 72%.