Strategic B2B Rebrand

Veracode collaborated with The Fantastical for a major strategy and rebrand initiative. Even though Veracode is one of the largest and original pioneers in the AppSec space, and is recognized as a leader in the Gartner Magic Quadrant, they wanted to ensure it was being perceived and positioned with developers and security professionals as cutting-edge and forward-thinking. We embarked on a major strategic rebrand including: research, stakeholder interviews, workshops, visual rebranding, messaging as well as on-brand activations.
Veracode is an application security company that provides an automated cloud-based service for securing web, mobile and third-party enterprise applications.

All of our research and strategic thinking came together in the brand guidelines and messaging documents
Brand guidelines and messaging example
Brand guidelines and messaging example
Brand guidelines and messaging example
Website refresh example
We designed the trade show booth for the world's largest security show, RSA Conference San Francisco.
RSA Conference booth example.
RSA trade show activation stunt. We had several pairs of therapy dogs, in sets of large small, wearing various themed shirts with words walking in and around the booth. For example, big dog (confidence up) small dog (stress down).
We geo-targeted digital, social and out of home campaigns in around RSA to drive traffic to the booth.
Geo-targeted digital and social for RSA