Veracode collaborated with The Fantastical for a major strategy and rebrand initiative. Even though Veracode is one of the largest and original pioneers in the AppSec space, and is recognized as a leader in the Gartner Magic Quadrant, they wanted to ensure it was being perceived and positioned with developers and security professionals as cutting-edge and forward-thinking. We embarked on a major strategic rebrand including: research, stakeholder interviews, workshops, visual rebranding, messaging as well as on-brand activations.
Veracode is an application security company that provides an automated cloud-based service for securing web, mobile and third-party enterprise applications.

All of our research and strategic thinking came together in the brand guidelines and messaging documents

The project
Brand strategy
Branding
Global creative development
Photo and video content