The original chipwich rebrand

We were recently tasked with branding, positioning and launching the return of one of America’s most iconic products through digital and social. The beloved original Chipwich ice cream sandwich made its delicious debut in NYC in 1982 and quickly rose to iconic status, only to eventually disappear from shelves, much to the dismay of many super fans. The relaunch of this premium and iconic product is now underway and starting to appear on shelves.