The original Chipwich relaunch

We were recently tasked with branding, positioning and launching the return of one of America’s most iconic products, the beloved original Chipwich ice cream sandwich. The brand made its delicious debut in NYC in 1982 and quickly rose to iconic status, only to eventually disappear from shelves, much to the dismay of many super fans. The relaunch of this premium and iconic product is now underway and is just starting to appear on shelves. Stay tuned for much more!

Foundational branding and package design
In store branding
To begin to launch the brand on social, we wondered "since the brand has been away, a lot has changed, so what would Chipwich have posted back in the day before social even existed?"