Veracode collaborated with The Fantastical for a major strategy and rebrand initiative. Even though Veracode is one of the largest and original pioneers in the AppSec space, and is recognized as a leader in the Gartner Magic Quadrant, they wanted to ensure it was being perceived and positioned with developers and security professionals as cutting-edge and forward-thinking. We embarked on a major strategic rebrand including: research, stakeholder interviews, workshops, visual rebranding, messaging as well as on-brand activations.
Veracode is an application security company that provides an automated cloud-based service for securing web, mobile and third-party enterprise applications.

All of our research and strategic thinking came together in the brand guidelines and messaging documents

The project
Brand strategy
Global creative development
Photo and video content