Brand Strategy & Research

Brand strategy and research leveraging transformative insights that help transform brands and brand growth strategies identities and expressions are at the center of what we do everyday.

The Fantastical Brand Lab group works with our research and strategy group Slip 19 at a foundational level to give clarity and brand relevance in strategy, research and branding. From strategic brand positioning, qualitative and quantitative brand research and brand essence, brand identity and design development to evaluating the relevance of brand models, targets and related messaging architectures, we strategically and collaboratively help clients bring their business and marketing vision to life.

Companies that outperform are those that are truly differentiated – brand is the driver to make this happen.

Whether your brand needs a refresh or a new data & research conscious brand strategy to help you differentiate from competitors or even a new brand book, all of our research yields actionable insights designed to bring ROI.

We begin with depth: custom qualitative and quantitative research that uncovers the truths, insights, and human motivations driving audience perception and decision-making. From there, we develop brand positioning and architecture that provide clarity and alignment. And we don’t stop at strategy — we help operationalize your brand internally and activate it externally through creative campaigns, purposeful execution, and when needed, building custom AI solutions to accelerate brand growth.

Our process blends data-driven research that leads to creative insights to shine the light on what makes your brand truly stand apart.

From creating a sub-brand architecture carving out a distinct position from a strong master brand, to successful brand who need to evolve their identity forward, to fast-growth companies who want to increase brand engagement, to global brands that need to speak across cultural boundaries, to complex categories with benefits that are hard to communicate like technology, health care or financial services to non-profits or any values-driven organization requiring consensus or invested constituencies, we have helped many brands thrive amongst competitive sets.

This includes:
Research & Brand strategy services
Robust qualitative & quantitative research
Brand health (equity) vs. competitors
Persona research and development
Value driver research
Customer satisfaction studies
Brand Platform development
Value proposition creation
Brand manifestos
Brand Strategy
Operational strategy
Creative strategy
Naming
Employer engagement strategy
Messaging research and matrix development
Content Journeys and strategies