Sam Adams came to us to develop a new brand platform. We developed a multi-channel strategy to connect with a younger audience without losing the older audience by reminding people that many other beers have come and gone over their 30 years on the scene, but Sam Adams has remained small, craft, strong and independent.
Here’s a good example of marketing in the moment with a real-time social media stunt. As news that a time capsule created by Paul Revere and Samuel Adams in 1795 was discovered at the State House in Boston’s Beacon Hill, the entire city was speculating as to what was inside. We quickly collaborated our client and created an exclusive X-Ray of the box’s content. As speculated, rare coins, papers, and a small horse were inside, but what wasn’t expected was a six pack of Sam Adams beer.