Do more.

Purifico is a sustainable and mission-oriented D2C personal care brand that The Fantastical has created from the ground up. We recently helped them launch their line of eco-friendly, fully biodegradable hand soap, hair and body wash products. Purifico is on a mission to help eliminate plastic from our everyday routines, and our world – and we’re proud to have helped bring that mission to life. The Fantastical named, positioned, branded, messaged, websited and activated the new brand :)

Success story: The successful launch of Purifico has put them into exciting uncharted territory in the personal care product space.

The project
Brand strategy
Website build
Global creative development
Photo and video content