Purifico is a sustainable and mission-oriented D2C personal care brand that The Fantastical has created from the ground up. We recently helped them launch their line of eco-friendly, fully biodegradable hand soap, hair and body wash products. Purifico is on a mission to help eliminate plastic from our everyday routines, and our world – and we’re proud to have helped bring that mission to life. The Fantastical named, positioned, branded, messaged, websited and activated the new brand :)
Success story: The successful launch of Purifico has put them into exciting uncharted territory in the personal care product space.