Do you suffer from DSL-ARM?

With all the power at almost half the size of a DSLR, the Olympus OM-D E-M5 Mark ll can cure even the most extreme cases of DSL-ARM (a condition caused by carrying around the weight of a giant traditional DSLR camera). See our latest digital campaign for this great camera below.

As users are being driven to getolympus.com/dslarm, we wanted to take the opportunity to add layers to the story. We created a mocumentary that delves further into the characters briefly brought to life in our :30s and :15s pre-roll.

The project
Brand strategy
Ongoing creative
Photo and video libraries
Social content