Our award-winning J Jill “uncomplicate” campaign recently won a highly coveted Jay Chiat award for creative work that ignites a strategic insight based on research. The “uncomplicate” campaign seeks to connect with Baby Boomer aged women in a way that is real and authentic to where she is in her life. She has reached a stage in life where she focuses only on what’s simple, real, important and on what actually matters. The campaign uniquely leverages that insight across all channels. See work below or click to read the case study.

The project
Brand strategy
Global creative development
Photo and video content