Birthday Song social PSA

Many homeless kids have never even had something as fundamental as a birthday party. We created this social campaign to raise funds so more children can have their special moment and actually blow out a birthday candle. Birthday Wishes will be the first organization to leverage the Happy Birthday song. The new campaign was recently featured on The Today Show, Huffington Post and The Drum.

The project
Brand strategy
Ongoing creative
Photo and video libraries
Social content