Unlearn everything you think you know about senior living.

The Fantastical created an insight-based campaign to help create differentiation and drive leads for Benchmark Senior Living.  Our campaign focuses on family insights and family dynamics around ensuring and elderly parent is in the right place for them. Our team created brand strategy and creative, digital and print based campaign elements, photography and video and social campaign development.

Success story: The two optimized flights of the recent campaign resulted in a 228% and a 714% increase in leads!

The project
Brand strategy
Ongoing creative
Photo and video libraries
Social content