Cluepoints came to The Fantastical for brand strategy and an overall rebrand. CluePoints creates smarter ways to run efficient clinical trials. Our rebrand gave the brand a bold look, feel and voice to match their bold ambitions. Our brand strategy was all about leveraging the potential of artificial intelligence using advanced statistics and machine learning to transform platform solutions into positive outcomes for those developing innovative therapies.
Turning artificial intelligence into human intelligence.
The project
Creative
Brand strategy
Research
Rebrand
Photo and video libraries
Social content