Everyone has that moment in life when they need to make an adult decision – like planning a wedding, asking for a raise, buying a house or thinking long-term about retirement. Well don’t panic, Society Of Grownups can help. SOG came to us to create a viral campaign targeting Millennials and we did just that.
Success story: Our campaign surpassed goals by over 5,980% across all channels with this content and made it onto Spike TV Funniest Commercials Of The Year.
As part of their national roll out, Society Of Grownups came to us to create a disruptive social campaign that would be unique in the financial category by letting Millennials know in a relevant way that they can help them with their financial "panic/adult" moments.
We used a unique social media method to humorously set up the "Panic Moments" and show that Society Of Grownups has the solution. Even though every viral spot looks completely different and appeals to different personalities by design, they all stick the landing with strong messaging and graphic branding.
Our campaign surpassed goals by over 5,980%.