Panic moments social campaign

Everyone has that moment in life when they need to make an adult decision – like planning a wedding, asking for a raise, buying a house or thinking long-term about retirement. Well don’t panic, Society Of Grownups can help. SOG came to us to create a viral campaign targeting Millennials and we did just that.

Success story: Our campaign surpassed goals by over 5,980% across all channels with this content and made it onto Spike TV Funniest Commercials Of The Year

The project
Strategy
Creative
Analytics
Social