Sam Adams came to us to develop a new brand platform. We developed a multi-channel strategy to connect with a younger audience without losing the older audience by reminding people that many other beers have come and gone over their 30 years on the scene, but Sam Adams has remained small, craft, strong and independent.
Connect with a younger audience without losing the older audience by reminding people that many other beers have come and gone over their 30 years on the scene, but Sam Adams has remained small, craft, strong and independent.
The “Declare Your Independence” brand platform reminds people that many other beers have come and gone over their 30 years on the scene, but Sam Adams has remained strong, small and independent. Our new digital and social positions Sam Adams away from fly-by-night craft beers as well as away from being seen as a mass domestic beer.
Our work is one of the most successful efforts in brand history and for now 3 straight years Sam Adams is still the beer to beat.