MINDBODY

integrated brand awareness campaign

We are just launching a highly targeted dual sided awareness campaign designed to increase brand awareness, downloads and usage of the popular MINDBODY app. The campaign is a reminder that people are just a tap away from booking their favorite fitness, yoga, barre, beauty, spa and more. Here’s just a few quick examples of this campaign that is currently rolling out.

Campaign example
Campaign example
Campaign example
Campaign example
Campaign example
The Challenge

Launch a multi-media, duel-sided awareness campaign that is focused on driving consumer awareness of the popular MINDBODY brand and app that would result in increasing consumer downloads and usage. At the same time the campaign needed to drive awareness for the business audience so they recognize the value MINDBODY carries in bringing them more consumers to their businesses.

The Solution

We launched the integrated "Tap. Tap." campaign that reminds people they are literally just a click (or two clicks) away from booking their favorite fitness, yoga, barre, beauty, spa and more. The campaign is designed to telegraph that MINDBODY is the go-to place to discover the best in wellness services in your vicinity. Additionally it signals to businesses that MINDBODY is actively driving traffic to their services.