American regional favorites served with a smile.

We developed an integrated brand platform to capture the friendly and fun personality of McAlister’s Deli who serves up classic American favorites in their own unique way with genuine hospitality and generous portions. Social engagement has been up 432%! You can see a sample of the work below – a taste if you will.

Our recent TV reveals a long held secret about McAlister's famous sweet tea.

We developed Show Us Your Sip, a social campaign designed to get McAlister's sweet tea fanatics affectionately known as "Tea Freaks" to share a video of themselves sipping their beloved tea. Results were through the roof.

Here is the Show Us Your Sip video we used to promote digitally.

We extend McAlister's genuine and warm voice across social platforms through various pieces of content and monthly promotions.

Here we actually inspired two long lost friends to get together and rekindle their friendship. What better way to reconnect than over a BLT and endless free Sweat Tea refills?

Instagram social example.

We also helped to create the in-store look, feel and voice.

In store example.

Out of home example.

Out of home example

The Challenge

Give the 26 year old brand a fresh and ownable voice.

The Solution

We developed the "American Regional Favorites Served With a Smile" campaign as a way of differentiating McAlister's based on their menu offerings. It also reflects the brand's unique southern hospitality of the staff. Basically, the voice reflects the experience in the store - they both are friendly and make you smile.

The Result

The campaign has been well received by their franchisees and sales have been strong. Social engagement has been up 432%!