We developed an integrated brand platform to capture the friendly and fun personality of McAlister’s Deli who serves up classic American favorites in their own unique way with genuine hospitality and generous portions. Social engagement has been up 432%! You can see a sample of the work below – a taste if you will.
Give the 26 year old brand a fresh and ownable voice.
We developed the "American Regional Favorites Served With a Smile" campaign as a way of differentiating McAlister's based on their menu offerings. It also reflects the brand's unique southern hospitality of the staff. Basically, the voice reflects the experience in the store - they both are friendly and make you smile.
The campaign has been well received by their franchisees and sales have been strong. Social engagement has been up 432%!