Haffner’s just celebrated their 100 year anniversary. Haffner’s is a Northeast based family-owned business that runs gas stations, car washes, convenience stores and home propane and fueling businesses. The Fantastical was tasked with a major rebrand and on-brand creative executions. The company has a long standing logo icon of a donkey and we leveraged it to inject some clever and smart ongoing “It Kicks” creative that revolved around the spirit of the donkey. We also had some fun with AI along the way.
