Every touch point in this layered, multi-channel campaign consisted of simple, crafted human moments that would make it’s ultra-high net worth guests want to have those experiences for themselves. If we are speaking to a time-starved audience where every second of the day is scheduled, our minimalist and transporting approach instantly became a surrogate for the space and openness of the Four Seasons experience. That was the strategy behind the global “When life feels perfect” campaign.
