Olympus misc digital projects

The Concept

Olympus is regularly outspend 10 to 1 by its’ competitors. Because of this, we have adopted a zig zag strategy embracing non-traditional digital and social to energize the brand. While others spend huge budgets in TV, we take other innovative paths to build the brand and bring it to life in interesting ways.

Olympus digital projects

  • The Pen Ready Project was all about giving away 1000 cameras kicking off with an entire JetBlue flight to prove that anyone could take amazing pictures with the Olympus PEN. All we asked in exchange was peoples creativity. Click the visual here to watch the award-winning campaign.

    The Pen Ready Project was all about giving away 1000 cameras kicking off with an entire JetBlue flight to prove that anyone could take amazing pictures with the Olympus PEN. All we asked in exchange was peoples creativity. Click the visual here to watch the award-winning campaign.

  • The Anywhere Classroom Series is a virtual photography class/social initiative where Olympus Visionaries share professional tips and tricks for taking great photos. The ongoing series is shot in a very cinematic mini movie format (with the OM-D itself) and is promoted through digital and social.

    The Anywhere Classroom Series is a virtual photography class/social initiative where Olympus Visionaries share professional tips and tricks for taking great photos. The ongoing series is shot in a very cinematic mini movie format (with the OM-D itself) and is promoted through digital and social.

  • We created the world's first augmented reality camera demo. The campaign was supported with Digital OLA and within all social channels. Click the visual here to watch the video.

    We created the world's first augmented reality camera demo. The campaign was supported with Digital OLA and within all social channels. Click the visual here to watch the video.

  • We leveraged Will It Blend to launch the new PEN camera, we turned to social media celebrity for this award-winning launch. To talk to our early adopters (tech fluentials) we partnered with a unique social media celebrity. Click the visual here to watch the video.

    We leveraged Will It Blend to launch the new PEN camera, we turned to social media celebrity for this award-winning launch. To talk to our early adopters (tech fluentials) we partnered with a unique social media celebrity. Click the visual here to watch the video.
The Challenge

Develop innovative digital solutions using scrappy a David vs Goliath approach.

The Solution

We have developed many award-winning business-driving solutions. From The Pen Ready Project to The World’s first Augmented Reality camera demo to leveraging existing popular internet celebrity in a unique way to launch a camera.

The Result

The results have helped keep Olympus sales momentum high, successfully launch new cameras and have also helped keep the brand seen as innovators in both the trade and consumer worlds.

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