Olympus is regularly outspend 10 to 1 by its’ competitors. Because of this, we have adopted a zig zag strategy embracing non-traditional digital and social to energize the brand. While others spend huge budgets in TV, we take other innovative paths to build the brand and bring it to life in interesting ways.
Develop innovative digital solutions using scrappy a David vs Goliath approach.
We have developed many award-winning business-driving solutions. From The Pen Ready Project to The World’s first Augmented Reality camera demo to leveraging existing popular internet celebrity in a unique way to launch a camera.
The results have helped keep Olympus sales momentum high, successfully launch new cameras and have also helped keep the brand seen as innovators in both the trade and consumer worlds.