Four Seasons global integrated campaign

The Concept

Every touch point in this layered, multi-channel campaign, consisted of simple, crafted human moments that would make it’s ultra high end guest want to have those experiences. If we are speaking to a time-starved audience where every second of the day is scheduled, our minimalist approach instantly became a surrogate for the space and openness of the Four Seasons experience.

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Four Seasons global campaign examples

We literally shot the campaign all over the world for the brand level as well as individual markets. Here's a sample.
We partnered with Animoto to create the Memory Montage inviting guests to easily upload photos and video, add music and turn their Four Seasons experiences into socially sharable downloadable HD videos.
We launched the much admired and talked about Have Family Will Travel Blog as a way of connecting families to the brand in a deeper way through social media.
Shot in Hampshire, England
Shot at The Tented Camp Golden Triangle, Thailand
Shot in Chiang Mai, Thailand
Shot in Hualalai Hawaii
Shot in Hong Kong
Shot in The Maldives at Landaa Giraavaru
Shot in NYC
Shot at The Tented Camp Golden Triangle, Thailand
The Challenge

The Four Seasons brand was getting competition from an increasing number of high-end luxury hotels in every region of the world. The brand needed continued brand appropriate and ownable differentiation in the cluttered competitive set.

The Solution

We uncovered a universally unique insight among luxury consumers. The need for time. For the super high-end luxury segment, time is the ultimate currency. Time spent with loved ones, where all day-to-day stress is removed, experiencing authentic regional experiences is therefore the ultimate luxury. The Four Seasons brand reassures that everything will be exactly right and with local flavor no matter where you go in the world. It’s in this fundamental truth that we grounded our “When life feels perfect” campaign.

As brand stewards for The Four Seasons, we developed global strategies and campaigns and we also helped them in their transition to become the world’s first luxury hotel brand to fully embrace and utilize social media.

The Result

Throughout the duration of the campaign the brand enjoyed double REV PAR over many competitors and the campaign continued to endear the brand to its loyal fans.