With all the power at almost half the size of a DSLR, the Olympus OM-D E-M5 Mark ll can cure even the most extreme cases of DSL-ARM (a condition caused by carrying around the weight of a giant traditional DSLR camera). See our latest digital campaign for this great camera below.
Let photo enthusiasts know that there is another option besides a traditional DSLR. Rather than lugging around a heavy DSLR, you can get the same power and image quality from a camera nearly half the size.
We wanted to deliver this industry-challenging message in a bold and disruptive way. By creating this DSL-ARM affliction, we were able to playfully poke fun at how big and heavy DSLR's are, while serving up the E-M5 Mark II as the clear solution or “cure”. Featured on both photo and travel sites, this targeted pre-roll was part of a larger integrated product campaign highlighting the shocking size disparity between a traditional DSLR and the new Olympus OM-D E-M5 Mark II.
The campaign has just launched, so please check back!