We created a global retail activation campaign for Rockport Shoes. “Made For Movers” is based on the idea that go-getters and won’t-quitters need shoes they can count on, and that Rockport is proud to step up to the challenge, because they’re movers too. The campaign uniquely promotes their blend of fashion, movement, energy, technology and comfort for several high profile shoes in the Rockport lineup. Here are just a few quick examples.
Made for movers.
The project
Brand strategy
Ongoing creative
Photo and video libraries
Social content