We Got Soccer, the online soccer mega store, wanted a TV campaign that would run during the World Cup playoffs. The spots are designed to appeal to the soccer fanatic and highlight the expertise and selection of high end soccer gear that the super store has which many general sports stores just don’t have. The spots utilized the world-renown voice of soccer Ray Hudson.
Develop a campaign that would appeal to the soccer fanatic to run on the World Cup soccer playoffs.
Our TV campaign featuring the world-renown voice of soccer highlights the expertise and gear that general sporting stores just don't have in a fun way, a first within the retail specialized soccer world.
The campaign has driven very high year-over-year traffic compared with last year and sales to both the online store as well as the brick and mortar stores have seen a lift. Social media views are also very high.