We work with industry leader Sentient Jet to develop integrated digital creative campaigns, branding and photography content. Covid clearly presents itself with unique challenges in travel, however the Sentient Jet brand has remained incredibly strong throughout this time, and in fact is now the top brand in the category. The campaign highlights the many smart benefits of flying with Sentient Jet for this ultra high-net worth target both in terms of business and leisure in these unprecedented times. The campaign contributed to the highest demand in sales and private flying ever seen in brand history. New Jet Card Memberships were put on a pause during the holiday months during 2021 due to demand and overall brand success.