How do you brand, activate and differentiate a multi-million dollar product? Pier 4 is surrounded by water on three sides and is a unique collection of ultra-luxury boutique residences that represents the best harbor and city living possible. Our multi-layered integrated branding and marketing campaign is all about reflecting the city and water lifestyle. We have helped build, launch and activate the brand for the past 4 years in a highly competitive marketplace and it it nearly sold out, meeting projected goals! Here is just a small sampling of the brand we have created.
How do you launch and sell a multi-million dollar product? Our challenge was to brand, position and launch the PIER 4 ultra luxury real estate property in a differentiated way in a highly competitive market.
We recently launched a campaign teasing the PIER 4 lifestyle that will soon be available to a very select few. The campaign highlights this unique lifestyle with compelling photography and a unique voice.
We have been building the brand for nearly 4 years (since before it was even built) and it's nearly sold out, meeting projected goals!