Panera is opening a brand new next-generation cafe in Ballwin St. Louis. The brand is testing and exploring many elements including new restaurant designs and the use of technology. As part of the activities, Panera reached out to help with their interactive display programming. The programming needed to reflect brand values and differentiators as part of a guest education layer to the entire experience. The Fantastical helped with concepts, content and editing for this exciting new chapter for the brand.