LET YOUR YOU OUT. An award-winning social and digital platform for NFL and MLB that emphasizes our consumers true sense of style and encourages them to celebrate individuality, independence and authenticity. See work below.
We were tasked to develop an integrated, global lifestyle campaign for ’47 Brand to communicate diversity and relevancy across a wide variety of consumer segments and activate across Major League Baseball and the National Football League.
We created and launched LET YOUR YOU OUT (LYYO) with the 2014 MLB season and evolved the campaign idea alongside NFL’s 2014 kick off.
The campaigns included highly targeted digital, mobile and tablet media placements with Complex, Bleacher Report, VEVO, Facebook, Twitter & Tumblr. LYYO was activated nationwide in Lids stores and other key accounts, locally at the ’47 Brand flagship store, and across stadiums, ballparks, and music festivals throughout the Spring, Summer & Fall. Pre-roll & long-form anthem videos are the true embodiment of the campaigns.
With limited media dollars, the 2014 LYYO campaign’s generated over 170MM impressions and over 1M brand interactions.
Engagement was strongest in social channels with a .62% engagement rate. Video and mobile extensions proved to drive strong response with CTR’s 6x greater than industry standard. As a result our anthem videos were a key driver in generating brand awareness.
With the introduction of Tumblr, ’47 Brand saw an engagement rate greater than 7%. Since launching LYYO, social media communities have continued to grow -- Instagram 66%, Twitter 47% and Facebook 25%.