Canvas Bag Machine

The Concept

CANVAS BAG MACHINE creates simple, functional, timeless and sophisticated canvas bags for every lifestyle. Each bag is also handmade to order. CBM came to us for overall branding as well as a lifestyle campaign that told people that CANVAS BAG MACHINE bags are ready to accompany you on your adventures and become a part of the story you create. See work below or click to read the case study.

Part of the brand ID was a tag system for each bag in the series.
Part of the brand ID was a tag system for each bag in the series.
Brand digital, print and trade example.
Brand digital, print and trade example.
Brand digital, print and trade example.
Brand digital, print and trade example.
Brand digital, print and trade example.
Brand digital, print and trade example.
Brand digital, print and trade example.
The Challenge

Create a lifestyle campaign that shows the diversity of the bags and the things you can do with them beyond the Nantucket beach lifestyle.

The Solution

We played off of CANVAS BAG MACHINE'S unique name and leveraged it as a branding device. Our campaign shows potential buyers the urban Canvas Bag Machine lifestyle and further proves the amazing flexibility, style and color variety of the bags. The bags have a natural Nantucket or Vineyard beach lifestyle application, but we wanted to show the more urban applications of the handmade bags.

Our Handcrafted for life tagline leverages a double meaning in the way the bags are well made as well as the lifestyle they help enable.

The Result

The holiday campaign is just launching in digital and trade shows, but the campaign is already being very well received.