The “Power of Action” campaign is an idea that if we all did little things to help conserve energy and help the environment, it could add up to something very big.
Reposition the second largest energy provider in the U.S. and a top 10 provider in the UK from a utility to an innovative international leader in global energy management in a way that makes people actually care about or pay attention to their energy provider in a low interest category.
We created an informative online experience in the form of an interactive arctic landscape that educates users about the environmental effects of their daily routines and then promoted it across all channels by driving traffic to the site with TV, Facebook, newspaper, OOH and digital.
Users spent a record breaking 9 min average time spent on the site! An almost unheard of amount of time and people were engaging with and thinking about their energy company in a way that they had never done before.