The last 60 days has been one of the biggest shake-ups in American history as consumers and businesses have rapidly evolved from a “thrive” to “survive” mentality. Travel and leisure have halted altogether and even daily delighters (like that venti vanilla latte) have been put on pause. How have your customers been affected? What is your company’s game plan for getting back in the black on the other side of this? What is an appropriate way to position your company for the short and long term?
Drawing upon their decades of business research and intelligence, the Harvard Business Review has determined an effective “crisis communication framework” that has helped successful brands to weather past crises. According to this strategy, the brands that will come out on the other side of this crisis are revolutionizing their offerings and scenario planning for the future. They’re listening to their customers, humanizing their customer communications, and doubling down on their brand values.
Does your organization have a game plan for the post-pandemic world? Is your current brand platform seeming tone deaf or out of touch, in light of the new normal? Have mandatory hiring freezes or budget cuts left you short-staffed and in dire need of resources but you still need to get the mission accomplished?
The Fantastical can help! We’re a passionate and scrappy group of collaborative big agency thinkers in a small user-friendly agency package. With resources ranging from research to strategy and planning to full-service on-brand creative and content, we’re helping clients in a wide variety of industries to prepare and properly reposition and translate their brands for the new normal in a way that makes sense for them.
The Fantastical has branded, created, designed and dreamed with some of the world’s top B2C, B2B and D2C brands for over 25 years. From Four Seasons Hotels & Resorts, Zappos, Veracode, Intralinks, MassMutual, MINDBODY, Panera, Sam Adams, Sovos, iRobot and hundreds of others in all shapes and sizes. Our team of seasoned pro’s draws upon our wide-ranging brand-building experience and processes to unlock the potential in brands.