The Fantastical partnered with Berczy to introduce their award-winning vodka spritz to a larger audience in North America. We leveraged the founders and their cheeky British sense of humor, offering Americans an exciting new thing to add to their shopping cart.
The digital campaign coincides with the launch of their brand new 8-pack vodka spritz in over 300+ liquor stores and bars as well as a big presence across local country clubs.
Success story: Our videos garnered millions of views in the first few days and helped pave the way for a national D2C strategy.