Sovos Masterbrand

Masterbrand and brand identity

Sovos is a global leader in tax compliance and has grown through various acquisitions of several key companies. The brand needed an identity that telegraphs and encompasses its larger global capabilities to appeal to their Fortune 1000 client list.

The logo system was part of a large package of identity guidelines.
The graphic inspired from the logo has a large role in the overall masterbrand system.
The graphic inspired from the logo has a large role in the overall masterbrand system.
Here's an example of the global system and grid useage.
Core foundational brand identity business assets.
A large Powerpoint template system was created for global company usage.
Here's an example of the global system and grid useage.