Pier 4

Creating a luxury lifestyle brand

Surrounded by water on three sides, the collection of ultra-luxury boutique residences at PIER 4 represents the best harbor and city living possible. Our multi-layered integrated branding and marketing campaign is all about reflecting the city and water lifestyle.

Launch and content hub site
Launch out of home example
Launch out of home example
Launch print example
Launch print example
Launch print example
Lifestyle digital pre-roll example
Lifestyle digital pre-roll example
Launch out of home example
E-blast example
On-site signage
Our campaign started with a teaser site to entice early hand raisers
Teaser print and digital example
Teaser print and digital example
The Challenge

Launch the PIER 4 ultra luxury real estate property in a differentiated way.

The Solution

We recently launched a campaign teasing the PIER 4 lifestyle that will soon be available to a very select few. The campaign highlights this unique lifestyle with compelling photography and a unique voice.

The Result

The campaign has just launched, so please check back!